For brands & dog businesses

Work with Charlie

Charlie has excellent taste. A discerning nose, expert paws and Park Avenue standards (Evian only, Les Poochs only, first class only). If you make something for dogs, Charlie would love to give it his professional opinion.

Taste testerToy criticFashion modelVery good client
Charlie licking his nose, paws up, ready to taste test
Taste tester, reporting for duty.
the résumé

What Charlie Does

Four very important jobs. Charlie takes every one of them seriously (between naps).

Charlie licking his nose after a snack🍗 Food & treats

The Taste Tester

Charlie has a refined palate (this is a dog who drinks only Evian). If you make dog food or treats, let Charlie taste test them. Verdicts range from "one polite sniff" to "licked the bowl for ten minutes."

  • First-sniff reaction, on camera
  • A week of real mealtimes
  • Charlie's honest verdict
Charlie in a shopping cart sniffing a plush bear toy🧸 Toys

The Toy Critic

Charlie is a true connoisseur of dog toys. Lamb Lamb and Chicken set the bar, and very few toys reach it. Send your toy over for Charlie's expert opinion.

  • The sniff test and the squeak test
  • The land-shark durability test
  • Does it earn a spot next to Lamb Lamb?
Charlie modeling a little corduroy cap🎀 Fashion

The Model

Charlie is always a fashionista: tan leather harness, little corduroy cap, black-tie tuxedo coat. If you make harnesses, collars, leashes, coats, bandanas or hats, send them to Charlie and he'll model them on Park Avenue.

  • Styled photos on the Upper East Side
  • Fit and comfort notes from Fluffy
  • Runway walk optional (but likely)
Charlie in profile, freshly groomed, in his tan collar✂️ Services

The Very Good Client

Grooming, walking, training, daycare, photography, pet hotels: if you have a service for dogs, offer it to Charlie. He is super lovely, very good at being pampered, and happy to tell the Upper East Side all about it.

  • A real visit, start to finish
  • Before-and-after photos
  • An honest review from Charlie
every product gets one

Charlie's Scorecard

Everything Charlie tries gets the full treatment and a scorecard. Here's what one looks like, using the plush bear he picked out at Petco.

Charlie's opinions are his own. He can't be bought (he can, however, be distracted with Lamb Lamb).

Charlie's Official ScorecardExample

The plush bear from aisle 7

Sniff appeal
5/5
Squeak quality
4/5
Land-shark durability
3/5
Carry-around-ability
5/5
Could it replace Lamb Lamb?
No. Nothing can.
Charlie
approved

"Went in the cart. Of course it went in the cart."

simple as sniff, sniff, buy

How It Works

  1. 1

    Tell Charlie about it

    Use the form below. A few words about your product or service and what you'd love Charlie to do.

  2. 2

    Fluffy replies

    If it's a fit, Fluffy emails you back with where to send it. Charlie's address is never published.

  3. 3

    Charlie gets to work

    Real life, real testing: mealtimes, playtime, walks down Park Avenue.

  4. 4

    The verdict

    You get Charlie's honest scorecard and photos. If he loves it, he may share it on @boywoofy.

The fine print (Charlie insists)

  • Honest opinions only. Charlie says what he really thinks, even about the toys he ignores.
  • Paid or gifted posts are always labeled (#ad or "gifted"), so Charlie's fans always know.
  • Safety first. Charlie only tries food and products that are made for dogs and safe for puppies.
  • No guarantees. Sending something doesn't guarantee a post. Fluffy decides what's a good fit for Charlie.
Charlie is accepting offers

Send Charlie an Offer

Tell Charlie what you've got. Fluffy reads every message and replies by email.

Charlie looking up from the sidewalk
Awaiting your offer.
What should Charlie do?

Fluffy will reply to the email above. By sending, you agree Charlie may give his honest opinion. Privacy